YNAB (You Need A Budget) software has made some great changes that will help customers enjoy this software even more. As far as budgeting software goes, YNAB is about the best option out there for anyone serious about budgeting and succeeding in their finances. However, on top of all the benefits from this software, YNAB has decided to make their mobile apps free for their customers.
This decision was based on several factors. For one, many customers were on the fence, wondering if the extra $5 was really worth it for them. Many felt nickeled and dimed to death. Others were unable to really experience the “full” capabilities of YNAB since they were using the trial version which did not support the mobile apps without paying first. This just adds one more thing to think about if you are a customer; whether the YNAB package is worth the cost. As a company, the brains behind the operation increasing felt that it wasn’t making much sense to charge for the mobile apps, since the desktop is required for them to have any functionality.
Of course, there are those who would rather pay for a service as opposed to getting it for free and the service not be kept up-to-date. This makes sense, too, but the company addresses this concern in their explanation of advantages.
Benefits of Free Mobile Apps
As a result of much discussion and feedback, the company has decided to make the mobile apps free for their customers. There are three advantages that make good sense as to why this move is a good idea.
- If you are worried about development slowing on the mobile side because YNAB is making them free, no worries. The improved experience for trialers of YNAB will improve conversion rates which will translate into more revenue than was earned when they were charging for the mobile apps. (Mobile app revenue, as a percentage of total YNAB revenue, is extremely small, so this idea is feasible.)
- If you are one who has to watch their spending, buying the package software just means one purchase; no extra charges.
- YNAB won’t have to exert the extra overhead to refund the $4.99 for those who purchased the mobile apps when they didn’t need to because the desktop app was required.
I think this decision is a good step in YNAB’s future since many customers really use the apps and the cloud sync to keep up with their budgeting while on the go. Adding the free app service will only enhance and persuade people to try the software and be impressed.